Mazda3 Reveal Party w/ Metric

Creative Direction & Event Design

CLIENT:  Xbox & Mazda

Tribal Brands worked with the Xbox team to create a custom version of our digital photo booth application "PhotoCard" for the Mazda3 reveal party in New York.  Those attending the party would be able to take a photo, pick a frame, add a filter, dress up their photo with digital stickers and then print out their photo and/or share it with their social networks.   

Event & Installation Design

We were also responsible for helping to design the look and feel of the event.  We first created blueprints of the layout venue and event layout, then worked on detailed 3D mocks, showing placement of all the cars, signs, activations, stages, furniture, lounge areas and positions for the film crew. 

Highlight Video

The highlight video created by Mazda shows how the final event looked as well as shots of the photobooth app in action.