mPowering Action Pre-Grammy Celebration

Creative Direction, Event and Activation Design

CLIENT:  United Nations Foundation, ICPD & Shell

A Pre-Grammy celebration was thrown to announce the launch of the United Nations Foundation's "mPowering Action" mobile application.  My team was responsible for designing the mobile app, all the digital activations,  print material, bus wraps, event videos and the venue layout.  

PhotoCard & Green Screen Videos

Customized versions of Tribal Brands PhotoCard and Green Screen Video applications were created for the event.  PhotoCard let attendees customize their photo booth image with digitals stickers and items related to the cause they cared about.  Those images were then printed on site and could also be shared with their social network.

The Green Screen Video application gave fans the opportunity to place themselves inside of a short Avicii music video clip which was then sent to their mobile device.  The video could also be shared to their social network.

Print & Bus Wraps

Event directional signs, Posters, Credentials, Step & Repeats as well as other print material was created for the event and displayed through out the LA Live venue.  A Mobile Recording Studio was on site to collect video and audio content for the mPowering Action app.  A custom wrap was created for the bus which then drove around the country promoting the app.

Interview & Highlight Videos

A teaser video for the program and mobile application were filmed, animated and edited in house for the event.  Because we knew we the UN Youth Delegates interviews would have to be recorded the night before the event, special templates were created to allow us to quickly edit them into the video.